AI Use Policy

Last updated: January 1, 2026

Our Perspective

Artificial intelligence (AI) is transforming the planning, production, and optimization of modern marketing work. We recognize AI as a robust set of tools that can enhance efficiency, insight, and creative exploration when used thoughtfully. Like any emerging technology, it deserves intention, boundaries, and human judgment.

Our approach to AI is practical and deliberate. We use AI to streamline repetitive or time intensive tasks, support research and ideation, and accelerate early-stage strategy development. We do not view AI as a replacement for human creativity, critical thinking, or ethical responsibility. Instead, it is a support system that allows us to focus more deeply on strategy, storytelling, and results.

We incorporate AI into client work with care, transparency, and a clear understanding of the client's objectives. The goal is not novelty but usefulness, as we apply the right tools in the right places to serve real business needs.

Our Commitment

We are committed to utilizing AI in ways that strengthen our work, respect our clients, and align with our professional values. AI is not an end in itself, but rather a means to better outcomes.

Rise to the Challenge

We use AI to support forward-thinking strategies that adapt to a rapidly changing marketing environment. This includes exploring new capabilities responsibly, testing tools carefully, and applying them only where they provide genuine value.

Our focus remains on delivering work that is relevant, effective, and built for long-term impact.

Pursue the Highest Standards

AI helps us work more efficiently, but quality remains non-negotiable. We use these tools to reduce manual effort and reclaim time for deeper analysis, creative refinement, and strategic problem-solving.

Every deliverable is reviewed, shaped, and finalized by a human, not by an automated system or unchecked.

Act with Integrity

We believe trust is foundational. AI is used transparently and ethically, with respect for client data, confidentiality, and intellectual property. We do not use AI in ways that mislead audiences or compromise professional standards.

Safeguards are in place to ensure data is handled responsibly and according to applicable privacy expectations.

Focus on the People

Marketing ultimately serves people. AI is used to help create more relevant, helpful, and respectful experiences, not to exploit or manipulate audiences.

We apply AI-assisted insights to customer interactions and messaging with a focus on clarity, fairness, and empathy.

Collaborate and Share Knowledge

We view AI as an evolving discipline. We share learnings internally, remain open to new ideas, and collaborate with clients when AI-driven solutions may be beneficial.

Continuous learning and improvement guide how we refine our use of these tools over time.

Keep Creativity Human

AI can support creative momentum, but inspiration, judgment, and originality remain led by humans. We use AI to expand possibilities, not to dilute authenticity.

Our aim is work that feels intentional, engaging, and genuinely aligned with each brand's voice and values.

This policy aims to evolve as technology, standards, and best practices change. We review and adjust our AI usage regularly to ensure it continues to serve our clients responsibly and effectively.